Adrants on Animax

Nice coverage in the Adrants blog on Animax and our ESPN work.

Mixx it up at CTIA

Next week is going to be a busy travel week. Animax is going to be at Mixx in New York City tracking our advertising agency clients and at CTIA in San Francisco meeting with our mobile and wireless clients. If you're interested in meeting us, let us know by emailing us at info[AT]animaxent.com.

The Perfect Flight to Singapore

Animax built a game that is being used by ad agency Hamon & Associates and their client, Singapore Airlines, as part of a promotional contest called The Perfect Flight. The online game, technically a casual game, is targeted to high-end travel agents to familiarize them with the personalized service available in Singapore Airlines' Executive Economy Class.

Built using Macromedia Flash, the game is an interesting example of a casual game (definitely not a first-person shooter) that uses multiple Flash video files (FLVs) to drive the game experience. Players view a video passenger brief where a passenger details his or her flight preferences. Then the player is given a series of multiple choice interactive scenarios and must choose the best answers to make the passenger's flight the perfect experience. The happier your client is with your choices, the higher the score. Good luck and happy flying.

Mike Times Two = Off-Mikes

Season 2 of "Off-Mikes" is set to launch on ESPN on Tuesday, 10/4.

Set your browsers to espn.com to revel in the Flash animated glory that is Mike Greenberg and Mike Golic.

Plastic Surgery Gone Wild

Animax created storyboards for this photo-collage-puppet-extravaganza for Intermix. "The Perfection Infection" deals with our cultural obsession with plastic surgery. Nobody at Animax needs any work done. We're perfect just the way we are. Well, maybe a nose job wouldn't hurt, but for the most part we are beautiful in every single way.

Orange Revolution No More?

Tonight is the anniversary celebration for DDM. It should be a happy occassion but it is slightly tinged by the rapid political developments going on in the Ukraine while we are here. Ukrainian President Viktor Yushchenko on Sept. 8 dismissed his Cabinet amid allegations of corruption. While things are still stable, it does sound like there is a lot of work ahead for the country. That said, the hospitality we have experienced since we've been here has been amazing.

Scooby Almost Loses His Lunch

Animax just completed producing "Scooby Doo: The Curse of the Lost Lunch," another DVD special feature piece of content for National Geographic and Warner Bros. Home Entertainment. The original hybrid animation and live-action video features Scooby Doo and Shaggy along with National Geographic's Kid Y on an adventure in Egypt. The DVD will be released later this year.

Playing Chicken in Kiev

Tim and Michael are in Kiev, Ukraine visiting DDM, Animax's sister studio, in honor of their 5th anniversary.

It's amazing how much has changed in the short time since we were last here. Kiev is undergoing rapid growth - both physical and political - with progressive changes as a result of the Orange Revolution. It's a beautiful city, rich in history, and to top it off, the weather is perfect right now.

Curious about Kiev but don't want to spend the airfare? See the upcoming film, Everything is Illuminated. Or for those left out there who actually still read books (how antiquated), the movie was first a novel.

Coping with Chemo

Coping with Chemo, the site Animax designed and animated for the Starlight Starbright Children's Foundation, won Outstanding Website in the 2005 WebAward Competition with judges saying, "Excellent site and content." The site has won many other awards:

Best of Category - Public Service from the Horizon Interactive Awards

One Show Interactive Merit Award

Webby Worthy

Summit Creative - multiple awards

Los Angeles Ad Club Belding Bowl