Planet Color Hits Nordstrom

Planet Color by Todd Parr will be debuting in Nordstroms around the country. In particular, Todd will be in the four Chicago area Nordstroms to introduce the Planet Color t-shirts and clothing. He’ll also read from his books, draw and autograph.

Animax Entertainment is in development on a virtual playground to support the brand.

Animax Busts a Gut Over K-Fed

K-Fed has been in the news (dlisted) lately for being a little overweight. Okay, let's just say it. He's gotten pretty chubby. No, let's tell it like it is, he's corpulent. Well, the skinny on K-Fed is that he's not so skinny. Basically, he's a fat slob. At least MTV's Popzilla thinks so. And Britney Spears. And probably even Kevin Federline himself. And yes, Animax Entertainment thinks so too since we are animating Popzilla for MTV.

Google PopzillaMTV and you'll find a lot stuff bubbling about the upcoming TV show on the net.

Criss Angel Mindfreaks Harry Potter

Magician Criss Angel takes some ribbing as he watches a screening of Harry Potter in the latest video release from MTV's Popzilla. Watch the video here.

Popzilla MTV Leaks on YouTube

A Britney Spears video from the upcoming POPZILLA show on MTV was leaked to the internets, in particular YouTube, Funny or Die, and other sites. Watch the clip here. There's also a Facebook Fan page set up so friend it now.

Adweek Q&A with Animax

Adweek's Becky Ebenkamp sat down with Animax Entertainment's Dave Thomas for a bit of Q&A. The article covers all of our latest projects and then some.

CHF covers the Max

ColdHardFlash generated some digital press pixels about Animax, MTV & Popzilla and Bob & Doug today.

McKenzies at Fan Expo Canada

Animax Entertainment's Dave Thomas is one of the Featured Guests at the upcoming Fan Expo Canada in Toronto August 28-30, 2009, the largest combined gaming, horror, comic, science fiction and anime event in the country. Dave is headed there to support Global TV's Bob & Doug animated show.

Twitter Marketing

Animax just started using Twitter actively and has seen first-hand how it truly is a powerful social networking tool.

We are on the advisory panel for the Social Media track for the upcoming Engage Expo in San Jose. Tonda Bunge, tweeted that she was looking for speakers for the track. We retweeted her tweet it and gave a shout out to Kodak's CMO, Jeffrey Hayzlett. In a matter of minutes we heard back from him that they were going to send someone to the conference.

Kodak, and in particular Hayzlett, have been very active in embracing social media in all its forms to market their products and participate in consumer conversations. There's even a Chief Blogger on board.

In 2007, Animax worked on one of Kodak's earlier forays into social media. Working with Ketchum and TCS, Animax produced a branded entertainment series called "Ink Is It" and an industry shaking event at Saturday Night Live studios to support the launch of Kodak's new All-in-One printer line. The campaign was recognized as one of the top Technology Campaigns of the Year by PR Week and won multiple Silver Anvils from the Public Relations Society of America.

Little Pim iPhone App

Animax Entertainment announced a new preschool targeted iPhone app that we have in development with the folks over at Little Pim. Created in 2006 by Julia Pimsleur Levine, Little Pim is an award-winning foreign language immersion series for babies, toddlers and preschoolers. And yes - that name probably sounds familiar -- Julia Pimseleur Levine's father, Dr. Paul Pimsleur, created one of the most popular and acclaimed audio teaching language methods for adults. The iPhone app Animax is developing will expand on the DVD series and take advantage of the mobile platform. Kids on cellphones? A "pacifier app"? The future is now.

The news was picked up by our friends at Kidscreen Cynopsis Kids and Home Media Magazine.

Soul to Seoul

Animax Entertainment is participating in the upcoming Seoul Promotion Plan. SPP 2009 is a market dedicated to cartoons, animation and animated content that lives on multiple platforms. We're set to meet with a variety of potential partners and will also be looking to meet with some game studios as well.

Kids are Super Active Online

A new study from Nielsen shows kids embracing online like gangbusters - the growth rate is faster than adults!

Bob & Doug in Huffington Post

Boub & Doug McKenzie got a mention in the Huffington Post.

Wiki of TV?

Huge news this week. The future of TV for everyone will be served from one uber DVR. It's as if the Library of Congress held every TV show ever made, no matter how obscure, and you could access it anytime, anywhere, on any platform.

The implications for advertisers and the advertising industry are enormous. If I (as a rabid television consumer) can voluntarily engage with any kind of entertainment content I want, without ever having to see an ad, how do advertisers get their brand stories to foster that same kind of voluntary engagement? It starts with the advertiser's product or service being remarkable enough that an equally remarkable story can be crafted and told by their agency that would compel me to voluntarily engage with it as well. Agencies aren't usually known for being master storytellers so they've got an uphill battle ahead of them.

There will be more coming out on this very subject from Animax Entertainment in the near future.