CTIA Animation & Games Panel

Animax Entertainment is at CTIA Wireless 2010 today talking on a panel entitled: Producing Mobile Animation and Games. The panel is sponsored by the Animation and Gaming Committees of the Producers Guild of America's New Media Council.

Through case studies, this session will walk you through the relationship between the technology and execution of mobile animation. Learn from industry leading publishers, game developers, and brand marketers. We're going to be reviewing some of our past work and lessons learned along the way as a producers of mobile and web-enabled interactive entertainment content. There is another panel as well in the program and a mixer so let's meet up today.

Won 2 ADDYs - Best of Category!

While everyone else on the planet was watching the overly long and indulgent Oscars, Animax Entertainment was indulging in an Odyssey of our own at the LA North ADDY ceremony held at Odyssey restaurant in Granada Hills. While we missed seeing The Hurt Locker upset over Avatar, we did walk away from the ADDYs ceremony with two awards for Slotcar, the branded entertainment webisode series we produced for Carl's Jr. and Hardee's - Best of Category and a Special Judge's Award. We now move from the local level to the district level of the American Advertising Federation competition. Keeping fingers crossed.

Ty Inc Taps Animax

Ty Inc, the makers of the world famous Beanie Babies, has tapped Animax Entertainment to lead development efforts of the Ty Girlz kids brand. In particular Animax is building a free-to-play model into the Ty Girlz girl focused virtual world, developing new content and building in new revenue opportunities through advertising and microtransactions through the sale of virtual goods. The news item got picked up by a few outlets in the social game, virtual world, toy and kid press:

• Virtual Worlds News
• Playthings
• Kidscreen
• The Toy Book
• Cynopsis Kids
  
• Ypulse
  

Read the full press release here.

And if you're a little girl, play for free on Ty Girlz right now!

My Mini Peeps are Coming

The new My Mini Peeps virtual world for kids is in the works. Stay tuned for the launch of the 3D world but for now you can read this article on the company creating it, Masher Media, and its founder, Sherry Gunther. Animax Entertainment worked with Masher on the upcoming site. We also have one of those things in the foreground of the photo.