Bully Be Gone!

McGruff the crime dog is Animax's newest pal. We've started animating an interactive story to help kids understand how to deal with bullies. Bullying and teasing are cited as the top school troubles of students ages 8-15. Since most incidents are witnessed by other kids, it is essential that kids who witness incidents understand that they can have a big impact by intervening in a bullying situation.

We're working with the Ad Council and the National Crime Prevention Council on the animation.