Animax Entertainment: August 2007

First-Ever Original Fundraising Videogame

Animax leads the charge on another first. Who said video games are bad for kids? We've been creative lead on the first ever downloadable casual game that doubles as a fundraiser for our all-time favorite client: Starlight Starbright Children's Foundation. Here's more from the press release...

Starlight Starbright Produces First-ever Original Fundraising Videogame: The Tuttles Madcap Misadventures

Expected to Launch 4Q, Starlight Starbright's Charity Challenge Breaks New Fundraising Ground to Benefit its Seriously Ill Children and Family Members

Starlight Starbright Children's Foundation® is pleased to announce the development of The Tuttles Madcap Misadventures: Starlight Starbright Charity Challenge, a casual videogame that pairs having a good time with doing good. A first-of-its-kind fundraising initiative, Starlight has partnered with Legacy Interactive®, a leader in games for the mass market, on the game's development and publishing.

Dave Thomas and his comedy team at Emmy Award-winning studio, Animax Entertainment, developed the game's original script and characters. In 4Q 2007, Starlight will invite people from around the world to play the game and help lift the spirits of seriously ill children and their families in this novel way.

"The Tuttles Madcap Misadventures is a high-quality, engaging game that stands out among other casual games on the market," said Ariella Lehrer, President of Legacy Interactive. "The experience that we have created for the benefit of Starlight Starbright Children's Foundation is truly unique." Click here to read the full press release.

Labels: game, press, starlight

The Cold Hard Truth

We're in Cold Hard Flash again - and we didn't even know about the AdAge article - Off-Mikes is on the iPhone!

Hummer Fuels 4th Season of Off Mikes
By Aaron Simpson(Aaron Simpson)
The series, which is animated by Culver City-based Animax Entertainment, has already earned two Emmy nominations and one win. This season features a new cast member - Hummer. The auto maker is sponsoring the 4th season ...

Labels: brand entertainment, espn, off-mikes, press

Animation Magazine Articles Us!

In Animation Magazine's SIGGRAPH issue there is a nice article about Animax Entertainment. You can get a sneak of it here. A few corrections:

We won the Emmy last year. This year we were nominated again but we didn't win.
We haven't opened up in Van Nuys yet - we are desperately seeking 10,000 sqft of space so if you have some in your backyard, let us know.
Michael's last name is Bellavia not Begroskjlsi - the print edition supposedly butchers it.
They left out that we are super duper people.
There were other items that shouldn't have been in the article but we can't really talk about what those items are and why they shouldn't have been in there but trust us when we say they shouldn't have been.

And by the way if you're at SIGGRAPH - we'll be there too tomorrow so hunt us down.

Labels: animation, animax, press