First-Ever Original Fundraising Videogame

Animax leads the charge on another first. Who said video games are bad for kids? We've been creative lead on the first ever downloadable casual game that doubles as a fundraiser for our all-time favorite client: Starlight Starbright Children's Foundation. Here's more from the press release...

Starlight Starbright Produces First-ever Original Fundraising Videogame: The Tuttles Madcap Misadventures

Expected to Launch 4Q, Starlight Starbright's Charity Challenge Breaks New Fundraising Ground to Benefit its Seriously Ill Children and Family Members

Starlight Starbright Children's Foundation® is pleased to announce the development of The Tuttles Madcap Misadventures: Starlight Starbright Charity Challenge, a casual videogame that pairs having a good time with doing good. A first-of-its-kind fundraising initiative, Starlight has partnered with Legacy Interactive®, a leader in games for the mass market, on the game's development and publishing.

Dave Thomas and his comedy team at Emmy Award-winning studio, Animax Entertainment, developed the game's original script and characters. In 4Q 2007, Starlight will invite people from around the world to play the game and help lift the spirits of seriously ill children and their families in this novel way.

"The Tuttles Madcap Misadventures is a high-quality, engaging game that stands out among other casual games on the market," said Ariella Lehrer, President of Legacy Interactive. "The experience that we have created for the benefit of Starlight Starbright Children's Foundation is truly unique." Click here to read the full press release.