Best Buy Black Tie

Animax was asked by Ketchum to help write and produce a launch event for Best Buy's newest service offering the Geek Squad Black Tie Service. To introduce the service we wrote a script for the event emcee and for three celebrities who Best Buy felt embodied Protection: Richard Dean Anderson (MacGyver), Tanya Roberts (Charlie's Angels and Sheena) and Steven Seagal (of Mojo Priest fame.)

And for a little more tongue in cheek kind of coverage of the event check out Defamer.

Animax worked with Ketchum in the past on the "Ink Is It" campaign for Kodak and the launch event at SNL Studios which recently won a Silver Anvil from the Public Relations Society of America.