LA based Emmy Award winning digital studio that produces original and branded entertainment for all screens. We make games, video, iphone apps, virtual worlds, animation and other social media.

Friday, August 28, 2009

Doug at Fan Expo Canada

Animax Entertainment's Dave Thomas is a Featured Guest at this weekend's Fan Expo Canada in Toronto, the largest combined gaming, horror, comic, science fiction and anime event in the country. Dave is headed there to support Global TV's Bob & Doug animated show. Hunt Dave down for an autograph.

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Wednesday, August 26, 2009

#NSFW #Obama Sex Tape


Abraham Lincoln, George Washington, and Ted Kennedy's brother JFK are all right there with Barack and Michelle Obama in the bedroom as they get ready to, let's say, erect their own Mount Rushmore. Ok, that was just tacky. Oh and another super secret guest is in there too.

Again, courtesy of Popzilla.

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Monday, August 24, 2009

Animax's Family Ties

Yes, a shameless reference. Animax Entertainment's Tim Jones talks about Branded Entertainment in a new article by Gennefer Snowfield in Tubefilter.

One of the other folks interviewed was none other than Justine Bateman. Best known as Mallory Keaton on "Family Ties," Bateman is now a founder of production company FM78.

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New in Social Gaming

Wow. Forbes went a little deeper on Animax than it did in its article from last week. This week, Sramana Mitra who writes for Forbes covers us on her blog, highlighting our thoughts and work in the a deeper dive on social gaming, viral video, virtual worlds, and MMOs. Check out the new article.

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Friday, August 21, 2009

Virtual Goods Market Size

Forbes, in its Intelligent Tech section, has an article by Sramana Mitra covering the rapidly growing virtual goods market. Animax gets a nice call out in the article, but we're a little perplexed about why Mitra finds the trend to be a disturbing one. It's like we commented:
"Not sure why you find the rising virtual economy a disturbing trend. A virtual good is really no different than a physical good -- it's just comprised of pixels instead of plastic. These new forms of goods can be anything from an emblem of status to an emotional expression -- basically they aren't too different from real world baubles and trinkets ... Animax Entertainment http://animaxent.com helps our clients take advantage of some of the opportunities around virtual goods and virtual worlds to unlock new revenue streams."
But you guys already knew that, so we're basically preaching to the choir.

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Thursday, August 20, 2009

New Neopets Game



Animax Entertainment really loves the new game in the Neopets virtual world that just launched. It's the newest Game Challenge and it's called Attack of the Slorgs II: Slorgs in Space! Ready, aim, splat away as each level gets more difficult.

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Wednesday, August 19, 2009

NSFW and NSFK


...But definitely safe for a few laughs at the expense of Project Runway's Heidi Klum and Seal. All courtesy of Popzilla.

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Tuesday, August 18, 2009

Digital Hollywood Panel

Animax Entertainment will be represented on a panel in the upcoming Digital Hollywood conference. The panel is in the Advertising track on Thursday October 22nd and is entitled "Strategizing the Campaign: Selling Movies, TV, and Video on the Web, Social Media, Mobile and TV." Likely we'll touch on some of the efforts underway behind Popzilla, the new TV show we are producing for MTV, as well as some of our other work.

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Monday, August 17, 2009

Pick Our #SXSW Panels

Animax Entertainment submitted a couple of panels to be considered for the 2010 SXSW Interactive Festival. Please give our conference panels your "thumbs up" so that they get included in the actual program. The titles are:
Both panels are very focused on kids and online and social media. Animax plans to assemble a panel of kids media experts and potentially even some kids to tackle the subjects of technology and kids and how do you design new media specifically for kids.

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Inc. Slide Show on Animax

Animax Entertainment is featured in a slide show on Inc. Magazine's site. This is as a result of Animax being added to the 2009 Inc. 500 list.

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Thursday, August 13, 2009

Jonas Brothers on Popzilla


The Jonas Brothers, darlings of Disney and icons of America's twittering tween-agers, get the royal treatment from Popzilla and Animax in the latest video released. Check out the new site also www.popzilla.tv where you can follow the Popzilla Twitter feed, become a Facebook friend and get the latest celebrity dirt.

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3 Tips for Viral Success

Animax's Tucker Aaron wrote an article for iMedia Connection about how you can ensure your content goes viral. He highlights the ways you can help make sure your campaign gets maximum exposure and becomes a viral success.

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Wednesday, August 12, 2009

Inc. Magazine on Animax

Right on the heels of Animax being recognized as a member of the 2009 Inc. 500, Inc. Magazine profiled us in an article that launched today as well. It's all about how online businesses have thrived in the changing economy. Read it here.

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Animax is 402 on Inc. 500!

Huge news for Animax Entertainment! The Inc. 500 list came out today and Animax is number 402. This honor ranks right up there with our Emmy Award. The Inc. 500 is an annual ranking of the fastest growing companies in America. We truly see it as recognition of the collective effort of so many people. Getting on the list is absolutely 100% due to the efforts of all the folks we've worked with over the years at Animax. We give a tremendous amount of thanks to Animax Entertainment's past, present and, hopefully, future clients, employees, partners, friends and family for helping us to achieve this honor. THANKS!

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Friday, August 07, 2009

5 Ways Story Drives Ad Campaigns

iMediaConnection features an article from Corey Torrence entitled "5 Ways to Inject Storytelling Into Your (Ad) Campaign." The article highlights how the traditional means of advertising aren't nearly as impactful as story-driven, branded entertainment ones.

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Wednesday, August 05, 2009

SCTV Reunion!

This December 2009, Second City is going to be celebrating it's 50th Anniversary. As part of the slate of shows, panels, and activities, there is going to be a reunion of the cast of SCTV. Animax Entertainment's Dave Thomas will be live on stage along with appearances by Joe Flaherty, Eugene Levy, Andrea Martin, Catherine O'Hara, Harold Ramis, and Martin Short.

It's going to be a total comedy geekfest with the other celebs partaking in the festivities like Jim Belushi, Jeff Garlin, Alan Arkin, Dan Castellaneta, Tim Meadows, Jack McBrayer, Tim Kazurinsky, Richard Kind, Fred Willard, Dick Schaal, Scott Adsit, David Rasche, David Steinberg, Robert Klein and many others. Invitations have also been sent to other powerful Second City alumni, including Tina Fey, Stephen Colbert, Rachel Dratch, Steve Carell, Mike Myers, Bill Murray and Dan Aykroyd.

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Speaking at Engage Expo

Animax Entertainment's Michael Bellavia is speaking at the upcoming Engage Expo in San Jose. The conference features speakers from the worlds of Virtual Goods, Social Media, Games and more. If you register by August 14th and use the special discount code SPEAKERVIP you will get in for a measly $395.

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Monday, August 03, 2009

Variety on Animax & Popzilla



Lots of new news for Animax today.

Variety, the entertainment industry trade magazine, profiled Animax Entertainment and our upcoming TV show for MTV, Popzilla. The article highlights how animated shows like Popzilla and South Park are able to turn around episodes very quickly to keep them topical. On Popzilla we're using Flash animation and a proprietary all digital production pipeline in order to keep the animated sketch comedy show very topical. When a celebrity goes astray, Popzilla will be all over it in that week's episode.

Read the Variety article for the full scoop and become a Facebook friend of Popzilla.

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Liv Launches


Spin Master, one of the top toy companies in the world, launched a new line of highly articulated fashion dolls called Liv and a virtual world to go along with the toys at www.livworld.com. The website unlocks access to daily diaries of each doll's life to anyone who's purchased a Liv doll. Girls will also be able to collect fashions in their virtual closet, watch webisodes, play games and more.

Animax Entertainment is seeing more and more toy companies connect plastic to pixels - basically linking physical toys to virtual worlds in order to offer a more robust play experience.

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Another Nick Game of the Week


Animax Entertainment produced another Game of the Week for Nickelodeon. This time it was for the show "True Jackson, VP" In Fashion Fury, a Diner Dash like free game for kids on nick.com, you have to help True create lots of different fashions as fast as you can.

Previously we made a game called Battle for the Barn! for Nick's TV show "Back at the Barnyard."

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