Liv Launches

Spin Master, one of the top toy companies in the world, launched a new line of highly articulated fashion dolls called Liv and a virtual world to go along with the toys at www.livworld.com. The website unlocks access to daily diaries of each doll's life to anyone who's purchased a Liv doll. Girls will also be able to collect fashions in their virtual closet, watch webisodes, play games and more.

Animax Entertainment is seeing more and more toy companies connect plastic to pixels - basically linking physical toys to virtual worlds in order to offer a more robust play experience.