Rainbow Brite Launches

Rainbow Brite gets a fantastic new makeover from Hallmark. First introduced 25 years ago, Rainbow Brite and her friends are ready to meet and entertain a whole new generation of girls. A new site launched with games and a new animated video featuring her updated look. Animax Entertainment created the animated video, "Return to Rainbow Land," for Hallmark.

And stay tuned because a big, new game called "Rainbow Rescue" is set to launch this Fall. It will bundled with the upcoming Rainbow Brite doll! Rainbow Rescue is a fun meta-game with a bunch of colorful mini-games where you help Rainbow Brite and her friends solve puzzles to find all the colors of the rainbow.